Pedal Brisbane is an arts organisiation which aims to normalise cycling. Pedal believes in the bicycle’s ability to change the world for the better. The arts are the main tool used to communicate to masses of people about the effectiveness of a healthy cycling culture.

Pedal believes that cycling can improve the environment particularly with the global climate crisis; as well as improve public physical and mental health, congestion, noise pollution, and economy.






Pedal Brisbane began in November 2013 with a one night multi-arts event. The event attracted over 600 people and presented a full-bodied program including: a short-films cinema, a photography exhibition, talk and discussions, innovator market stalls, a group ride, DJs, bicycle food vendors, and a bar. This event was held at the Absoe building in West End. Pedal Brisbane was almost solely self-funded just receiving a small amount from Brisbane City Council.

Pedal then continued branching to Cairns for Pedal Cairns in August 2014. Pedal Cairns included a group ride, an historic photography exhibition, bicycle life drawing, short-films cinema, bicycle exhibition (20 specialty bikes), bicycle invention and innovations, DJS, and a bar. This event was held at the Tank Arts Centre in Edge Hill. Cairns Regional Council funded Pedal Cairns.

Pedal Brisbane continued in Brisbane taking place in November 2014 when it was invited to take place at the Queensland Museum. The event was much larger and included many activates not seen under the one roof before. The program included: a photography competition and exhibition; a design competition, pitch, and panel; an outdoor cinema, a group ride hosted by Style Over Speed, a range of speakers and panel discussions, innovators markets, pump tracks, trials riders, a bar, DJs, and live artists painting bikes. Pedal Brisbane 2014 was funded by Arts Queensland.

Pedal Brisbane 2015 is set to take place 11 – 18 September in different locations. This year bring sees a different format of festival whereby it is spread over 7 days. Pedal and the Asia-Pacific Cycle Congress (APCC) are partnering to present a large and diverse program. Pedal will present the fringe festival for the APCC. Included in the program this year is: a two month campaign called Bicycles Welcome Here, an Instagram photography competition, a campaign celebration, exhibition, and networking event, and a 7 day fringe festival where external parties host their own bike-events. Pedal Brisbane is funded by the APCC through Department of Transport and Main Roads.

Check out Bicycles Welcome Here to find out more about our 2015 events


Pedal People

Pedal Brisbane was started by two friends, who after meeting up in Copenhagen during the summer of 2013, decided to do something about the lagging cycling culture in Brisbane. Both Ciara Denham and Mara Quinn come from arts backgrounds and are both passionate environmentalists. These two powerhouses aim to help achieve safer infrastructure for cyclists in Brisbane, and encourage more people to ride from A to B.

Ciara Denham

Ciara Denham

Co-Founder/Director Pedal

Ciara is a graphic designer by trade with a strong interest in environment, the arts, and community. Complementing her BA in Visual Communications from the Dublin Institute of Technology,  Ciara is completing a Masters of Social Science in Environment and Heritage.

With over 6 years experience in the fields of design and communication, she strongly believes in the use of good design for progressive societal change. This Irish lass has travelled the planet extensively with the next stop most likely to be a stint in Bicycle utopia, Copenhagen.


Mara Quinn

Mara Quinn

Co-Founder/Director Pedal

Mara is a creative who works across multiple platforms. She specialises in organising arts events, painting murals, and writing and editing. Mara takes lots of 35mm photographs, has an endless supply of wanderlust, and is a passionate environmentalist. After completing her Bachelor of Creative Arts at University of Queensland she toured Europe painting murals, and is now currently completing her Masters in Visual Arts at the Queensland College of Art.



Allyson Starky

Allyson Starky

Pedal Intern 2015

By far the oldest member of the team, but definitely the coolest cucumber amongst us. This Communication student and budding cyclist dreams of a day when Brisbanites don’t automatically reach for the car keys.

Sarah Matchett

Sarah Matchett

Pedal intern 2015

Ms Matchett has a passion for social media and events, and just generally making this world a more interesting place!

Claudia Bergs

Claudia Bergs

Pedal Social Change maker

A landscape architect, Claudia cycles for transport and is passionate about creating dynamic, healthy and socially engaging cities in which people feel safe to walk and cycle.

A committed style rider, Claudia believes fashion belongs on the streets and cyclists should wear more heels and fewer helmets. With Jon Giles, she organises Brisbane Style Over Speed – a regular social ride that encourages cyclists to show off their best threads and bask in the city’s relaxed, subtropical style. You’ll find Claudia getting around town on one of her three bikes or searching for the stolen ones that she never locked up.

Libby Kilby

Libby Kilby

Event coordinator

Libby has worked in events and festival management from a young age including co-founding the boutique music, arts and culture event, Island Vibe Festival. She has also worked with influential festivals including Woodford Folk Festival, Edinburgh Fringe Festival, Brisbane Writers Festival, Eclipse Festival, Earth Frequency, BigSound, and Straight Of Brisbane Festival & SOOBIESTA.

Contact: Push our pedals


Pedal is a Brisbane based, bicycle arts organisation.

Please get in touch to get involved or share ideas.

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